Segmentation and Scoring
Define your commercial markets by grouping them and provide a weighting for each. Weighting each group will depend more on how much value your company can provide within each segment. As a utilitarian principle it’s simple – the higher the direct benefit to the largest population, the higher your value and, commensurately, a higher weight.
Territory and Quota
Once we have identified, segmented, and scored our current clients and new logo growth, resources are assigned to a territory or, essentially, a “defined sales area” (DSA). Larger, matrixed organizations that sell multiple products globally will have more complex structures and require a more granular DSA for each resource type. Once seqmentation and territory is sorted, a REASONABLE quota can be assigned, along with stretch goals.
Incentive Compensation
ManagementThe primary goal of Incentive Compensation Management (ICM) is to align compensation with the overall objectives, segmentations, DSA and Quota . The ideal ICM process provides selling individuals their base and variable compensation to motivate and reward employees based on their achievements.